The 2024 Social Media Health and Optimization Checklist

February 11, 2024 Lawrence

Bookmark this checklist to review your social media health periodically.

The 2024 Social Media Health and Optimization Checklist

There are some things that, if you want or need them done, you need to take action without thinking.

Social media growth isn’t one of them.

You're reading this blog, so chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work.

It means you’re intentional about your growth; part of intentionality is reflecting on the past to find lessons for the future.

Taking the time to do this is a healthy habit to incorporate to ensure you’re not repeating past mistakes or missing anything vital about what might be the key to your growth.

In the spirit of reflection, I’ve created a checklist for you to do just that — but for your social.

I’ve tried to make it as general as possible so you can use it for any platform. Regular check-ups and updates like these are the backbone of a healthy social media presence. Here's to your success in the new year 🍾

Profile Basics Check

Profile Picture: Is your profile picture professional and reflective of your brand's personality? Does it stand out even in thumbnail size?
Bio/About Section: Does your bio effectively communicate who you are, what you offer, and why people should care? Have you included relevant keywords for searchability?
Contact Information: Is all your contact information accurate and easily accessible for potential connections or customers?
Links: Is the link in your bio leading to a current, relevant landing page such as your latest content, offer, or website homepage?

Content Strategy Refresh

Content Audit: Which types of content (images, videos, articles) received the most engagement in the past year? Are there noticeable trends in the topics that resonated with your audience?
Content Plan: Based on your audit, what balance of content types and topics will you aim for? Have you considered experimenting with new content formats?
Posting Schedule: Have you identified the best times and days to post based on when your audience is most active? Are you leveraging scheduling tools to maintain consistency?

Engagement Analysis