How to Get More Subscribers on YouTube in 2024
While there’s no official number from YouTube, there are a reported 113 million active channels on the platform.
That might seem like a staggering number of YouTubers to compete with. But the good news: YouTube has more than two billion monthly active users — so there are plenty of subscribers to go around.
The trick is reaching them — and then creating high-quality content that resonates so much with them that they hit subscribe. Easier said than done, of course. But there are plenty of simple tactics you can use to increase your chances of growing on YouTube.
In this article, I’ll share strategies (many recommended by successful YouTubers) that will help you reach a wider audience and convert that audience into YouTube subscribers.
Here are 12 ways to get more subscribers on YouTube.
1. Optimize your channel
Let's start with the fundamentals. Even if you create a stand-out video, viewers who click over to your channel page and see gaps and an unprofessional profile will think twice about subscribing. It’s best to leave no stone unturned when it comes to customizing your YouTube Channel.
There are several areas you’ll want to pay attention to when it comes to setting your YouTube Channel up for success. You’re able to tweak this all in YouTube Studio (the tool all YouTubers must use to upload videos and manage their channels) under the Customization tab
Channel art
I’m going to start with the Branding section (the second tab) since this is where you’ll find the non-negotiables when it comes to your channel.
- Your profile picture: Use a high-res photo of your face if you’re a creator or a logo if you’re a brand.
- Your banner image: Cover art that will appear atop your channel. YouTube recommends an image that’s 2048 x 1152 pixels and 6MB or less.
- Video watermark: This 150 x 150-pixel image will appear on your videos in the right-hand corner for a duration of your choosing. It’s also clickable, so
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